In German slang, "Wixer" translates to "wanker," making it a unique challenge to market Wix in Germany. We embraced this with humor, taking full advantage of the creative freedom offered by a dream brief. The result was a playful campaign featuring phallic-themed websites, blending humor with product promotion to connect with the local audience.

 

To bring the concept to life, we used a mix of techniques,

from 3D design to video production, creating distinct visuals

for each site.