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Any Brief | Wix Studio Ad
Role - Art Direction, Design, Photoshoot Direction
Additional credits below
Art directed and designed Wix Studio advertisement showcasing different product features through a narrative flow between three distinct business types. Responsible for shaping the visual language and design, and for directing the fashion shoot created for the first showcased website.
The work focused on defining clear visual requirements and tailoring the design to best communicate the product’s capabilities, ensuring each feature was presented in a way that felt both expressive and functional.
As part of the project, a fictional fashion brand was created and supported by a dedicated fashion shoot. I was responsible for the pre production planning, creative direction, and on set art direction. The visual language leaned into winter luxury streetwear, with soft grey tones, layered textures, and mostly neutral garments accented by subtle vibrant pops of color, captured through beauty shots, lookbook setups, and outdoor photography.
Wix Motion Studio
Creative Direction
Shira Natan
Art Direction & Treatment
Tom Kariv
Sivan Fitterman
Edit
Guy Landshaft
Tom Kariv
Ruthie Yarmolinsky
Yamit Hadad
Photography
Alan Tzatzkin
Design
Tom Kariv
Daniel Mualem
Sivan Fitterman
Ruthie Yarmolinsky
Hadar Yamini
Hadar Yad Shalom
Animation
Maayan Tzuriel
Moriel Hoffman
Dean Naim
Amit Zakai
Compositiong
Eyal Brosh
Producer
Orian Chai
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