Madefor | Typeface Launch

Instead of making a typical typeface video, we wanted to bring the font to life in a playful and expressive way. We chose hands as the main character — using them to “act out” the A–Z, almost like a children's educational film. Each hand gesture represents a different word, helping to capture the personality of the typeface through movement, humor, and visual storytelling.

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The film was created through an open, collaborative process — with designers, illustrators, animators, and 3D artists all contributing their styles to shape the final result.